Luca Trazzi was born in Verona in 1962. After his architectural degree at the University of Venice in 1987 he becomes assistant for architectural compositions. He wins the “Carlo Scarpa Award” and moves to Milan where he works for 14 years as an associate with Aldo Rossi assisting on important design and architectural projects. 1993 he founds his own design and architectural studio. In 2000 he joins design boom and becomes co-CEO. He designs for prestigious brand such as Kreon, Swatch, Viceversa, Guzzini, WMF, illy, Martini, Alfi, Fiorucci, Kreon, Mazzega, Pedrini, Zucchetti Robotica, Chicco, Plank.